MLM

Mid Level Marketing was created to serve the unique needs of Community Banks and smaller Life Insurance Companies in the areas of Sales Training and Distribution. MLM can save you tens of thousands of dollars by allowing you to tap into the wealth of experience of our Managing Partners – without adding a penny to your fixed expenses. We work only on a consulting basis – typically for 3, 6, or 12 month terms – and quickly tailor and execute a program designed to help you meet and exceed your objectives in a given area.

While serving as a consultant to a major third-party marketing group, our President, Frank McCarthy, found there were other consultants on-board with this company, each with his or her own area of expertise. The company’s goal was a major launch of a Single Premium Life product in banks across the country. While Mr. McCarthy was hired to create and implement all aspects of Sales Training, other consultants were brought in to offer their expertise in areas such as Strategic Distribution, Financial and Sales Forecasts, Marketing Support Services, Graphic Design, and Advanced Marketing. Each was hired under a separate agreement. And throughout the launch period of about a year, not everyone’s services were needed all the time; yet compensation was paid to each consultant every month.

Seeing this, Frank decided to create a consulting firm made up of individuals with a broad range of expertise in all major areas relative to the distribution of life and annuity products to the bank, brokerage, and independent agent markets. Each consultant, while maintaining his or her own private practice, functions as a Managing Partner for Mid Level Marketing. Each is available to be brought in for a day, a week, a month, or longer, for any assignment in which Mid Level Marketing was engaged. The benefit for the client is the ability to tap into the expertise of several experienced professionals through just one contract with Mid Level Marketing. This keeps our client’s costs lower and allows them access to senior level experience in both sales and distribution, through just one contract.

10/01/09

Frank McCarthy has another article published through Life Insurance Selling.